Privacy Policy

Privacy Policy

Last updated: July 2026

Herts & Essex Dream Home Builders Ltd ("we", "us", "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use and share information about you when you interact with our website or contact us about our services.

We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. What Information We Collect

We may collect and process the following personal data:

Contact and enquiry data: your name, phone number, email address, home address or postcode, and details of your project or enquiry when you complete our contact form, call us, or message us via WhatsApp or email.

Website usage data: IP address, browser type, pages visited, time on site and referral source, collected via cookies and analytics tools.

Marketing data: preferences and interactions with our marketing communications where you have opted in or where we have a legitimate interest in doing so.

Photographic data: before and after photographs of your property or completed works, where you have given your consent.

2. How We Use Your Information

We use your personal data for the following purposes:

To provide our services: processing your enquiry, preparing and issuing quotations, scheduling and managing your project.

To fulfil a contract: managing payments, communicating about your project and resolving any issues.

Marketing and remarketing: with your consent or where we have a legitimate interest, we may contact you about our services, promotions and special offers. We may also use your contact data to deliver targeted advertising to you via Google Ads, Facebook/Meta Ads and other digital advertising platforms, including creating custom audiences and lookalike audiences from our customer data.

Analytics and improvement: understanding how our website is used so that we can improve it and grow our business.

Legal compliance: meeting our obligations under applicable law.

3. Legal Basis for Processing

We process your personal data on the following legal bases:

Contract: where processing is necessary to perform a contract with you or take steps at your request before entering into a contract.

Legitimate interests: where processing is necessary for our legitimate business interests, including direct marketing to existing customers, business analytics, and fraud prevention, provided these do not override your rights.

Consent: where you have given clear consent for us to process your data for a specific purpose, including the receipt of marketing communications and the use of non-essential cookies.

Legal obligation: where processing is necessary to comply with a legal obligation.

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies. These include:

Essential cookies: required for the website to function correctly.

Analytics cookies: such as Google Analytics, to understand website traffic and usage patterns.

Marketing cookies: used by platforms such as Google and Facebook/Meta to deliver relevant advertising, measure the performance of our campaigns, and enable remarketing to previous visitors.

You can manage or withdraw your cookie consent at any time via your browser settings. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

5. Sharing Your Information

We do not sell your personal data to third parties. We may share your information with:

Service providers: including email platforms, CRM software, accounting software and web hosting providers, who process data on our behalf under data processing agreements.

Advertising platforms: such as Google LLC and Meta Platforms Inc., for the purpose of delivering targeted advertising and remarketing campaigns. These platforms may transfer data outside the UK/EEA; such transfers are protected by Standard Contractual Clauses or equivalent safeguards.

Professional advisors: including solicitors and accountants, where necessary.

Regulatory or legal authorities: where required by law or to protect our legal rights.

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected:

Enquiry and customer records: up to 7 years following completion of a project (for warranty and legal purposes).

Marketing contact lists: until you unsubscribe or withdraw consent.

Website analytics data: up to 26 months.

7. Your Rights

Under UK GDPR, you have the following rights:

Access: to request a copy of the personal data we hold about you.

Rectification: to request correction of inaccurate or incomplete data.

Erasure: to request deletion of your data in certain circumstances.

Restriction: to request that we restrict processing of your data.

Portability: to receive your data in a structured, machine-readable format.

Objection: to object to processing based on legitimate interests, including direct marketing.

Withdraw consent: where processing is based on consent, to withdraw it at any time.

To exercise any of these rights, please contact us at info@dreamhomebuilders.co.uk. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or disclosure. However, no internet transmission is entirely secure and we cannot guarantee the absolute security of data transmitted to us online.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page, with the "last updated" date shown above. We recommend checking this page periodically.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Herts & Essex Dream Home Builders Ltd Unit 7, Bishop's Stortford Business Park, Hertfordshire, CM23 3XE Email: info@dreamhomebuilders.co.uk Phone: 0208 1333 987